Monday, November 12, 2012

Essential Advice For Any Home Business Owner - PDF

Essential Advice For Any Home Business Owner

Sometimes life can throw you some curve balls. You may find yourself unemployed,
suddenly, and then unsure of what exactly to do next. Have you contemplated starting a
home-based business? The tips laid out in this article can help give you the start you need to
running a successful home business.

All the expenditures of your business should be accounted for. Expenses, such as Internet
service, business mileage and office supplies, should all be kept track of. When you are a
business owner you can make these deductible. To avoid these unnecessary tax obligations,
just remember to keep up with all of your business related expenses.

Keep all of your home business contracts in one place, so you can find them easily if you
need to discuss a point with a client. Also keep your other contracts so that you can deal with
companies like your phone service and internet providers.

Take the time to select a good name. Because your brand name serves as an ambassador
to your products, you should make sure that your name is recognizable in order to assist your
customers in relating to you. The name you choose could have a unique story behind it. In
time, this creates stronger brand recognition and builds more intense customer loyalty.

Keep records that document all expenditures you make for your home business on a day-by-
day basis. This can save you when you get audited. Also, while filing taxes, this can help
resolve any kinds of issues with tax deductions.

Start up a grocery purchasing/delivery service or a meal service that busy people can use.
There are no limits to what kind of business you can start.

You may feel tempted to offer your new customers unbelievable deals on products to help
build a customer base, but ultimately, this will be detrimental to your profitability. Establish
clear payment terms on all invoices and documents, including a reasonable penalty (start
with eight percent) over the invoice amount, if the total is not paid within the standard
payment terms.

Home Business Tips That Will Help You Make More Money No More Driving In The
Elements! Work From Home Home Business Tips That Will Help You Make More Money
Anyone who plans to launch a home business must secure the blessing and cooperation of
their friends and family members. Managing a home business can be tough, a bit stressful
and very time consuming. Your family must not only support you, but they must also allow
you time alone for your work.

As was mentioned earlier in this article, a home business can be both appealing and
intimidating. Hopefully you have gleaned some good information and advice from the tips


shared in this article. Put that advice into action, and watch as things begin to work more
smoothly for your home business.

Source: http://pdfcast.org/pdf/essential-advice-for-any-home-business-owner-2

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All About Heating And Cooling St. Louis : Home Improvement

Heating and cooling are two opposite phenomenon but both of them have solved our various problems. Weather is known for its changing behavior. If it is extremely hot today then it will be cold enough tomorrow, this is the best as well as the worst thing about weather.

Everyone likes change but sometimes change comes with some problem. I have one question here. Can you enjoy the summer without an air conditioner and winter without heaters? I know your answer is NO. People spend huge amount of money first on buying and installing heating and cooling systems at their home or office and then on repair of these systems. This is strange but true.

Although, you cannot decrease the cost on buying or installing these systems but you can decrease in fact cut the cost of repairing all heating and cooling equipments by just finding a reliable firm that has a team of professional technicians. After you have found such a firm then repairing will not be a big issue for you.

I have myself wasted a lot of money and time searching for a right technician for my heating and cooling system but t the end I found a firm that not only have an extraordinary staff but also offers reasonable fee. This firm is based in St. Louis so if you live in St. Louis or its surrounding and you need an efficient firm for heating and cooling St. Louis then I may help you.

St Louis is a great place not only for living but also for establishing a business. According to my knowledge, it comes in the second number among largest cities of United States. Its population is increasing day by day due to attractive business opportunities available here. Harster heating and cooling company based in St Louis, is my first and the only choice. It has a huge history. It has been in this business since 1950.

The best thing is that it offers its services 24 hours a day and 7 days a week so even if you need any help at holidays then still you can call them. What you need is to give them a call and their team will reach you in less than 90 minutes. Not only this, you can also get HVAC coupons in order to get discount non all their services. So whenever you need help regarding the heating and cooling equipments of your home or your office then feel free to call the team of Harster.

Source: http://www.theyellowads.com/home_improvement/all-about-heating-and-cooling-st-louis

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First noiseless single photon amplifier

First noiseless single photon amplifier [ Back to EurekAlert! ] Public release date: 11-Nov-2012
[ | E-mail | Share Share ]

Contact: Helen Wright
Helen.wright@griffith.edu.au
61-755-529-250
Griffith University

Griffith Uni researchers lead light breakthrough

Research physicists have demonstrated the first device capable of amplifying the information in a single particle of light without adding noise.

The research collaboration, involving Griffith University, The University of Queensland and University of Science and Technology of China, was able to amplify the noisy quantum state of a single photon subjected to loss, without adding noise in the process; in fact, their amplification reduced the noise in the quantum state.

The results have been published today in "Heralded noiseless amplification of a photon polarization qubit", on the Nature Physics website.

Team leader, Professor Geoff Pryde from Griffith University's Centre for Quantum Dynamics said the breakthrough would provide a new tool for all sorts of new quantum technologies.

"This is the first time the information stored in a single photon has been amplified," Professor Pryde said.

"The technique works by combining the noisy quantum state with a 'clean' single photon in the amplifier, and using quantum teleportation to transfer the information onto the new photon.

"The most obvious application for this work is in improved quantum cryptography; secret messaging which is guaranteed secure by the laws of physics."

It is expected the results will stimulate further interest in the fundamental laws that govern how well amplifiers can work and in developing uses of noiseless amplification techniques for other quantum information technology applications.

Research into such applications is being pursued in Australia's Centre of Excellence for Quantum Computation and Communication Technology, as well as around the world. ?

Fellow team member Professor Tim Ralph from the University of Queensland said this breakthrough was the culmination of years of research.

"We have been developing the ideas and experimental techniques that led to this breakthrough for the past 4 years," Professor Ralph said.

"Quantum information is useful but very fragile and normal amplification techniques destroy it.

"The key feature of our photon amplifier is that it preserves the quantum information and may help overcome the current distance limitations of quantum communication."

###

The next step for the research team will be to build additional quantum teleportation into the experiment, which will make the noiseless amplifier more directly useful for long-distance communication.

The Advance Online Publication (AOP) of 'Heralded noiseless amplification of a photon polarization qubit' can be found on Nature Physics's website.

Participating research organisations: Centre for Quantum Computation and Communication Technology (Australian Research Council), Centre for Quantum Dynamics, Griffith University (Brisbane), Key Laboratory of Quantum Information, University of Science and Technology of China, School of Mathematics and Physics, University of Queensland.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


First noiseless single photon amplifier [ Back to EurekAlert! ] Public release date: 11-Nov-2012
[ | E-mail | Share Share ]

Contact: Helen Wright
Helen.wright@griffith.edu.au
61-755-529-250
Griffith University

Griffith Uni researchers lead light breakthrough

Research physicists have demonstrated the first device capable of amplifying the information in a single particle of light without adding noise.

The research collaboration, involving Griffith University, The University of Queensland and University of Science and Technology of China, was able to amplify the noisy quantum state of a single photon subjected to loss, without adding noise in the process; in fact, their amplification reduced the noise in the quantum state.

The results have been published today in "Heralded noiseless amplification of a photon polarization qubit", on the Nature Physics website.

Team leader, Professor Geoff Pryde from Griffith University's Centre for Quantum Dynamics said the breakthrough would provide a new tool for all sorts of new quantum technologies.

"This is the first time the information stored in a single photon has been amplified," Professor Pryde said.

"The technique works by combining the noisy quantum state with a 'clean' single photon in the amplifier, and using quantum teleportation to transfer the information onto the new photon.

"The most obvious application for this work is in improved quantum cryptography; secret messaging which is guaranteed secure by the laws of physics."

It is expected the results will stimulate further interest in the fundamental laws that govern how well amplifiers can work and in developing uses of noiseless amplification techniques for other quantum information technology applications.

Research into such applications is being pursued in Australia's Centre of Excellence for Quantum Computation and Communication Technology, as well as around the world. ?

Fellow team member Professor Tim Ralph from the University of Queensland said this breakthrough was the culmination of years of research.

"We have been developing the ideas and experimental techniques that led to this breakthrough for the past 4 years," Professor Ralph said.

"Quantum information is useful but very fragile and normal amplification techniques destroy it.

"The key feature of our photon amplifier is that it preserves the quantum information and may help overcome the current distance limitations of quantum communication."

###

The next step for the research team will be to build additional quantum teleportation into the experiment, which will make the noiseless amplifier more directly useful for long-distance communication.

The Advance Online Publication (AOP) of 'Heralded noiseless amplification of a photon polarization qubit' can be found on Nature Physics's website.

Participating research organisations: Centre for Quantum Computation and Communication Technology (Australian Research Council), Centre for Quantum Dynamics, Griffith University (Brisbane), Key Laboratory of Quantum Information, University of Science and Technology of China, School of Mathematics and Physics, University of Queensland.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-11/gu-fns111112.php

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Sunday, November 11, 2012

Video: New film shines bright light on Lincoln

Sorry, Readability was unable to parse this page for content.

Source: http://video.msnbc.msn.com/nightly-news/49774443/

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The Early Childhood Education has changed considerably in recent times. The process of acquiring a new identity for the institutions that work with children has been long and difficult. During this process came a new conception of the child, totally different from the traditional view. If, for centuries the child was seen as being an unimportant, almost invisible, today it is considered in all its particularities, with personal and historical identity.

These changes led to new social and economic demands, giving the child a role for future investment, this came to be valued, so their care had to follow the course of history. Thus, early childhood education from a welfare perspective becomes a pedagogical coupled with care, seeking to meet the child holistically, where their specific (psychological, emotional, cognitive, physical, etc ...) should be respected. In this perspective, this paper proposes a discussion on the historical evolution of the concept of childhood and its impact on care for children in early childhood education institutions.

2. CONCEPTS OF CHILDHOOD

The design of present-day childhood is very different from a few centuries ago. Importantly, the vision one has of the child is something historically constructed, that is why one can see the stark contrasts in terms of feelings of childhood throughout the ages. What today may seem an aberration, as the indifference intended for small children, ages ago it was absolutely normal. For larger strangeness that cause, humanity will not always see the child as being a particularly long and treated her like a miniature adult.

To be an unimportant, almost imperceptibly, the child in a secular process occupies a greater emphasis on society and humanity, it launches a new look. To better understand this issue we need to do a historical survey on the sense of childhood, seeking to define it, register its birth and its evolution. According to Aries:

the feeling of childhood does not mean the same as affection for children, corresponds to the consciousness of the particularity of children, this peculiarity that distinguishes essentially the adult child, even young (Aries, 1978: 99).

From this perspective the feeling of childhood is something that characterizes the child, its essence as a being, his way of acting and thinking, which differs from adults, and therefore deserves a more specific look.

In the Middle Ages there was no clarity over the period that characterized the childhood, many were based on the physical issue and determined that childhood is the period of the teeth until the age of seven, as the quotes from the description given by Le Grand Propri?taire (Ari?s, 1978: 6):

The first age is childhood teeth that plant, and such an age when the child is born and lasts up to seven years, and at that age what is born is called the enfant (child), which means non-speaking, because at this age one can not speak well or take the words perfectly, because it still has no teeth and no firm arranged ...

Until the seventeenth century society did not give much attention to children. Due to poor sanitation, infant mortality has reached alarming levels, so the child was seen as a being which could not hold on, because at any moment she might cease to exist. Many could not overcome their early childhood. The birth rate was also high, which led to a kind of replacement of dead children. The loss was seen as natural and something that did not deserve to be deplored for a long time, as can be seen in the commentary of Aries "... people could not get too attached to something that was considered a potential loss ..." (1978 : 22).

In the Middle Ages, the child was being seen as a miniature, so that could perform some tasks, this was inserted into the adult world, without any concern about your training as a being specific, being exposed to all kinds of experience.

According to Aries, until the seventeenth century, the socialization of children and transmitting values ??and knowledge were not provided by families. The child was removed early from his parents and went to live with other adults, helping them in their tasks. From there, most of these not distinct. This contact, the child would direct this phase to adulthood. (Aries, 1978).

The duration of childhood was not well defined and the term "childhood" was used indiscriminately, being used even to refer to young people aged eighteen or older (Aries, 1989). Thus, childhood was a long duration, and the child would eventually assume positions of responsibility, skipping stages of their development. Even his outfit was a faithful copy of an adult. This situation began to change, featuring a major milestone in awakening the sense of childhood:

In the seventeenth century, however, the child, or at least the child of good family, be it noble or bourgeois, was no longer dressed like the adults. She now had a costume reserved for his age, which distinguishes it from adults. This essential fact appears at initial glance at the numerous representations of children's early seventeenth century (Ari?s, 1978: 33).

The great social changes in the seventeenth century contributed significantly to building a sense of childhood. The most important were the Catholic and Protestant religious reforms, which brought a new vision of the child and their learning. Another important aspect is the affection which has gained in importance within the family.

That affection was demonstrated, mainly by emphasizing that education has to have. The education of children, who once gave the children living with adults in their daily tasks, has given up on school. The work for educational purposes was replaced by the school, which became responsible for the deformation process. The children were separated from adults and kept in school until they are "ready" for life in society. (Ari?s, 1978).

Comes a concern with the moral education of children and the church is responsible to direct learning, aiming to correct the deviations of the child, it was believed that it was the result of sin, and should be guided to the path of good. Among educators and moralists of the seventeenth century, formed the childhood feeling that would inspire all education in this century (Aries, 1989). Then comes the explanation of the types of care for children, and repressive nature of compensatory.

On one side the child is seen as an innocent being who needs care, the other as being a fruit of sin. According to Kramer:

At that moment, the feeling of childhood corresponds to two contradictory attitudes: one considers a naive child, innocent and gracious and pampering is translated by adults, and another appears simultaneously at first, but is opposed to it, making the child an imperfect and incomplete, in need of "morality" and education made by the adult (Kramer, 2003:18).

These two feelings are caused by a new attitude of family towards the child, who now assumes its role more effectively, the family begins to perceive the child as a future investment, which must be preserved, and therefore must be rejected for bad physical and moral. For Kramer (2003: 18) "is not the family that is new, but rather the feeling of family that emerges in the sixteenth and seventeenth centuries, inseparable from the feeling of childhood."

Family life has a more private, and gradually the family assumes the role formerly assigned to the community. Importantly, this sense of childhood and family is a bourgeois model, which became universal. Kramer said:

... The idea of ??childhood (...) appears to capitalist society, urban-industrial, to the extent that change their social inclusion and the role of children in the community. if, in feudal society, the child played a productive role direct ("adult") so it exceeded the period of high mortality, in bourgeois society it becomes someone who needs to be cared for, educated and prepared for a future function. This concept of childhood is therefore determined historically by the modification of the forms of social organization (2003: 19).
In the eighteenth century, the education the family became interested in issues related to hygiene and child health, which led to a substantial decrease in mortality.

The changes benefited the children of the bourgeoisie as the children of people remained without access to the gains represented by the new conception of childhood, such as the right to education and care more specific, being directed to work.

The child slowly comes out of anonymity and occupies an area of ??greatest prominence in society. This evolution brings profound changes in relation to education, it had to seek to meet the new demands that were triggered by the appreciation of the child for learning beyond the religious issue became one of the pillars in the care of children. According to Loureiro:

... This period begins to be a concern to know the mentality of children to adapt the methods of education to them, facilitating the learning process. Surge an emphasis on the image of the child as an angel, "testimony of baptismal innocence" and therefore close to Christ (2005: 36).

You realize the Christian character to which the education of children was anchored. With the rise of interest in children, concern began to help them acquire the principle of reason and the Christian adults and make them rational. This paradgma guided the education of the nineteenth and twentieth centuries.

Today, the child is seen as a subject of rights, historically situated and that must have their physical, cognitive, psychological, emotional and social needs met, featuring an integrated and comprehensive care of the child. She must have met all its dimensions. According to Zabalza Fraboni quote:

the historical stage that we are living, strongly marked by "transformation" scientific-technological and the ethical and social change, meets all the requirements for making effective the winning jump in the child's education, finally legitimizing it as a social figure, as the subject of rights as a social subject "(1998:68).

Thus, the notion of children as a particular being, with characteristics very different from those of adults, and simultaneously as a bearer of rights as a citizen, will it produce the greatest changes in kindergarten, making the treatment of children 0-6 years still more specific, requiring a teacher's attitude should be aware of how accomplished the work with young children, what their needs as a child and as a citizen.

3.The HISTORY OF EARLY CHILDHOOD EDUCATION WORLDWIDE

For a long time, care and education of young children were seen as tasks of the family, especially mothers and other women. After weaning, the child was perceived as a little adult, when it reached a degree of independence, started to help adults in daily activities and learn the basics for their social integration. Did not consider the child's personal identity.

Due to the nature of family care for infants, the first names of children's institutions make a reference to this aspect, as the French term "kindergarten" means manger crib. And the Italian term "asylum nido" which means that houses a nest.

In primitive societies, children who were in difficult situations such as neglect, were cared for by a network of kinship, or within the family. In ancient times, the care provided by mothers were mercenaries, who had no kind of concern for children, and many died under his care. In the Middle Ages and modern times, there were the "wheels" (hollow cylinders of wood, rotary), built in the walls of churches or charitable hospitals where children were left gathered. Within this perspective, it is evident that in the words of Oliver:

the ideas of abandonment, poverty, guilt and love pervade so precarious that care for children during this period and will permeate certain ideas about what is an institution that takes care of early childhood education, stressing the negative side of care outside the family ( OLIVEIRA, 2002: 59).

Given this situation, are clear roots of the devaluation of professional Early Childhood Education, which needs to change this stereotype, that for working with children is not necessary qualification, for most professionals working in this area is for laymen, which demonstrates that even with such progress as regards the concept of a child, there remains a kind of care that applies only to physical care, ignoring global aspects in the care of children.

In Europe the Industrial Revolution, the agrarian and mercantile society becomes urban-manufacturing, in a situation of conflict where children were victims of poverty, neglect and abuse, with high mortality rate. Gradually the children's work becomes more formal response to this situation were emerging institutions for the care of disadvantaged children or children whose parents worked in factories (OLIVEIRA, 2002).

In the eighteenth and nineteenth originates from two types of assistance to small children, a good quality for the children of the elite, which had the characteristic of education, and another that served as the custody and discipline for children from disadvantaged classes.

Within this scenario raises the discussion of how to educate children. Thinkers such as Comenius, Rousseau, Pestalozzi, Decroly, Froebel and Montessori configure the new bases for the education of children. Although they had different focuses, they recognized that children had characteristics different from adults, with its own needs (OLIVEIRA, 2002).

In the twentieth century, after the first World War, the idea grows respect for children, culminating in the New Schools Movement, strengthening important precepts such as the need to provide a school that respects the child as a being specific, so this should direct their work to match the characteristics of child thought.

In psychology, in the '20s and '30s, Vygotsky supports the idea that the child is introduced to the world of culture by more experienced partners. Wallon out affection as a determining factor in the learning process. Research arise from Piaget, who revolutionized the vision of how children learn, the theory of stages of development. Pedagogical theories were gradually apropos of psychological concepts, especially in early childhood education, stimulating its growth.

In the context of post-second world war, there is a preoccupation with the social situation of children and the idea of ??children as holders of rights. The UN promulgated in 1959, the Declaration of the Rights of the Child, as a result of the Declaration of Human Rights, this is an important factor in the conception of childhood that permeates the contemporary, children as subjects of rights.

4. HISTORY OF EARLY CHILDHOOD EDUCATION IN BRAZIL

The history of early childhood education in Brazil, in a sense, follows the global parameters, with their own characteristics, marked by strong welfare and improvisation. The children of the urban area were placed in the "exposed wheels" to be collected by religious institutions, many of these children were from mothers who belonged to traditional families.

In the early nineteenth century, to solve the problem of childhood, there are isolated initiatives, such as cr?ches, nursing homes and boarding schools, which were seen as institutions designed to care for poor children. These institutions only covered up the problem and lacked the ability to search deeper transformations in the social reality of these children.

In the late nineteenth century, with the liberal ideals, began a project to build a modern nation. The country's elite educational assimilates the principles of the Movement of New Schools, developed in the centers of social changes in Europe and brought to Brazil by U.S. and European influence. Brazil sees the idea of ??"garden-care" was received enthusiastically by some social sectors, but it generated much discussion, because the elite did not want the government does not take responsibility for care to needy children. With all the controversy, in 1875 in Rio de Janeiro and Sao Paulo in 1877, the first gardens were created-schools, private in nature, aimed at children of the upper class, and developed an educational program inspired by Froebel (OLIVEIRA, 2002 ).

In half of the twentieth century, with increasing industrialization and urbanization of the country, the woman begins to have a better insertion in the labor market, causing an increase in the institutions that take care of small children. Begins to take shape with a strong service assistance nature.

In 70 years, Brazil absorbs the theories developed in the United States and Europe, who argued that children from the poorest social strata suffer from "cultural deprivation" and were asked to explain their failure in school, this design will aim for a long time Childhood Education, a vision rooted welfare and allowances, as Oliver says:

concepts such as cultural deprivation and marginalization and compensatory education were then adopted, without there being a critical reflection on the deeper structural roots of social problems. It also has influence on policy decisions of Early Childhood Education (Oliveira, 2002:109).

Thus, one can observe the origin of fragmented care that is still part of early childhood education for disadvantaged children, an education geared to meet the alleged "deficiencies" is an education that takes into account the poor child as a being able, as someone who will not respond to stimuli received by the school.

In the '80s, with the process of political opening, there was pressure from the grassroots to expanding access to school. The education of young children is being claimed as a duty of the state, which until then had not been legally committed for that purpose. In 1888, due to great pressure from feminist movements and social movements, the Constitution recognizes education in kindergartens and preschools as a child's right and duty of the state.

In the '90s, there was an expansion on the conception of the child. Now we seek to understand the child as being a socio-historical, where learning occurs through interactions between the child and the social environment. This perspective has social interaction as the main theorist Vygotsky, which emphasizes the child as a social subject, which is part of a concrete culture (OLIVEIRA, 2002).

There is a strengthening of the new conception of childhood, into law guaranteeing children's rights as a citizen. It creates the ECA (Statute of Children and Adolescents) and the new LDB, Law No. 9394/96, incorporates kindergarten as the first level of basic education and formalized the decentralization of this phase.

In 1998, it created RCNEI (National Curriculum for Early Childhood Education), a document that seeks to guide our work with children aged 0 to 6 years old. It represents a breakthrough in the quest to better structure the role of early childhood education, bringing a proposal that integrates care and education, which is today one of the biggest challenges of kindergarten. We must say that the proposals brought by RCN may not materialize to the extent that all involved in the process seek effective implementation of the new proposals, if not he will become just a set of rules that do not pencil out.

5. Concluding Remarks

Through this historical study, one can see that the concept of childhood resonates strongly in the role of early childhood education because directs all care provided to infants. Thus, the kindergarten is deppest linked to the concept of childhood, and its evolution marked by the social changes that led to a new vision of the child.

Education focused toddler only gained notoriety when it came to be valued by society, if there were a change of attitude toward the vision that had a child, early childhood education would not have changed the way they conduct the teaching work and would not have arisen a new profile for this stage of teacher education. It would not be charged to your specific field, and the child would remain with a service aimed only to physical issues, and its other dimensions, such as cognitive, emotional and social unnoticed.

Source: http://huda-hudaazizahcaem.blogspot.com/2012/11/makalah-pendidikan-beerbahasa-inggris.html

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Spotify to raise $100 million at $3 billion valuation - report

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12-Step Programs Help Teens Battle Addiction | Psych Central News

By Rick Nauert PhD Senior News Editor
Reviewed by John M. Grohol, Psy.D. on November 9, 2012

12-Step Programs Help Teens Battle AddictionNew research finds that 12-step programs such as Alcoholics Anonymous, known as a successful intervention for adult alcoholics, can also? be an effective treatment strategy for young adults.

Specialists from the Center for Addiction Medicine at Massachusetts General Hospital and the Butler Center for Research at Hazelden, found that young adults undergoing addiction treatment benefited from regular participation in 12-step-based self-help groups after discharge.

Study findings are published electronically in the journal Drug and Alcohol Dependence.

?Very little is known about the effects of 12-step attendance and involvement on outcomes for young adults. Our study shows that 12-step community resources, such as Alcoholics Anonymous (AA) and Narcotics Anonymous (NA), can provide local, accessible and cost-effective recovery resources for young adults during a stage in life when such support is rare,? said John F. Kelly, Ph.D., of the Center for Addiction Medicine.

Kelly authored the study with Robert L. Stout, Ph.D., of Decision Sciences Institute in Providence, Rhode Island, and Valerie Slaymaker, Ph.D., of the Butler Center for Research at Hazelden in Center City, Minnesota.

?Alcohol and drug use is high among young adults in general compared to other age groups. Young people who are in early recovery from addiction face a tough time finding social support and supportive peer networks,? said Slaymaker.

?Because typical AA and NA groups are mostly comprised of middle-aged adults, we were pleased to find young adults can affiliate and fully engage in these support groups, and their engagement improves substance use outcomes over time.?

Researchers analyzed over 300 young adults, ages 18 to 24, attending multidisciplinary, Twelve Step-based residential treatment for alcohol or other drug addiction.

Investigators focused on the extent to which participation and active involvement in community 12-step groups contributed to substance use outcomes over the course of one year following discharge.

Average AA/NA attendance peaked at approximately three times per week at three months post-discharge, and dropped to just over once per week at the one year follow-up.

Greater attendance was independently associated with higher abstinence days, even controlling for a variety of other factors such as motivation. An even stronger relationship was found for active group involvement, such as speaking up during meetings ? an effect that grew over time.

Experts say the data suggest that merely attending community 12-step groups, while helpful, will only take a young adult?s recovery so far. Consistent and active involvement maintains and increases the benefit of participation, resulting in sustained and improved outcomes over time.

Source: Butler Center for Research at Hazelden

Intense young man photo by shutterstock.


APA Reference
Nauert PhD, R. (2012). 12-Step Programs Help Teens Battle Addiction. Psych Central. Retrieved on November 10, 2012, from http://psychcentral.com/news/2012/11/09/12-step-programs-help-teens-battle-addiction/47406.html

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Source: http://psychcentral.com/news/2012/11/09/12-step-programs-help-teens-battle-addiction/47406.html

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Saturday, November 10, 2012

Foreign air power is crucial to Mali battle plan: sources

BAMAKO (Reuters) - Malian troops backed by foreign air power will lead the assault to recapture Timbuktu and other northern cities from al Qaeda-linked militants, under a battle plan now being considered, Malian army sources said.

West African bloc ECOWAS is expected to submit a version of the plan to the United Nations Security Council for approval, paving the way for war in Mali's vast desert amid fears the region could become a new terrorist training ground.

"International forces will not do the ground fighting, that role will belong to the Malian army," a military officer familiar with the plan, who asked not to be named, said on Friday.

"Air strikes will be the responsibility of the international force," he said, adding foreign partners would also provide logistical and intelligence support and soldiers and police to secure areas captured by the Malian army.

Military planners from Africa, the United Nations and Europe in Mali's capital Bamako last week drew up a battle plan that would involve a foreign force of more than 4,000 personnel, mostly from West African countries. It remains unclear how much of the force would come from Western nations.

The plan covers a six-month period, with a preparatory phase for training and the establishment of bases in Mali's south, followed by combat operations in the north.

A second Malian military source said the army expected Islamist rebels to try to avoid conventional fighting by slipping away into remote mountains or blending in with local populations.

"That is the main problem, and it will fall to our intelligence services to solve it," he said.

Once viewed as an example of progress towards democracy in Africa, Mali fell into chaos after a coup in March that toppled the president and left a power vacuum that was quickly exploited by rebels to take over the north.

The Security Council gave African leaders 45 days from October 12 to draw up a plan for military intervention to retake the north, but diplomats say any such operation is months away.

Foreign powers are divided on the pace of an intervention. Regional powerhouse Algeria says it prefers a negotiated solution, while former colonial master France - which has several citizens held hostage by al Qaeda-linked groups in the Sahara - wants a swift war.

Delegates from Islamist group Ansar Dine are holding talks with regional mediator Blaise Compaore, the president of Burkina Faso, and members of the Tuareg rebel movement MNLA have sought to join efforts to solve the crisis.

Another Islamist group in the zone, MUJWA, told Reuters this week that a foreign intervention in Mali's north would lead to an Iraq-style quagmire.

The head of the International Committee of the Red Cross (ICRC) warned on Thursday that a military intervention in northern Mali would have a high humanitarian cost.

Access for aid workers is already precarious in the north, where 500,000 people - half the remaining population - depend on foreign aid, ICRC President Peter Maurer said.

(Writing by Richard Valdmanis; editing by Andrew Roche)

Source: http://news.yahoo.com/foreign-air-power-crucial-mali-battle-plan-sources-121058250.html

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Accredited Christian Education Launches Gap Year Home ...

World-Wide Web, 18-OCT-2012: Accredited Christian Education has launched a website that gives parents and students the ability to enhance their academic experience. The skilled team have created programs that include Gap Year opportunities and makes home schooling in South Africa more convenient and effective. Many students who are undecided about their career choices take advantage of the gap year to reflect, mature and learn about their interests and passion.

When interviewed recently, Susan Smith the Spokesperson for Accredited Christian Education stated, "Our Gap Year Program offers students an opportunity to participate in educational assistance mission trips in Africa, Russia, Denmark and other locations. During this period students are given an opportunity to learn more about their interests and gain valuable experiences that will help them to be successful and achieve their goals. Our skilled team offers the guidance and assistance that helps students become more prepared for life in a university, higher learning center, or make decisions and plans for their careers."

The ACE education system is designed and developed by skilled and dedicated individuals that are driven to help parents and students achieve their maximum potential. The home schooling South Africa team creates materials based on each student's individual learning style and encourages the talents and interests of students. Rather than standard education curricula ACE uses a results-driven process that encourages students to move through each step in the educational process at their own pace.

Materials are presented to students in texts, work packets and materials in sections that can be completed more efficiently and easily. Students do not feel overwhelmed by the work required and are able to digest material more quickly and easily. Quality curriculum is offered for students from pre-primary through grade 12 and include topics that allow students to explore topics they may be unfamiliar with in a nurturing and exciting environment.

To learn more about the Accredited Christian Education and the Gap Year programs that have been designed to meet the unique needs of students who are transitioning from the strict structure of an academic environment and are taking time to make life decisions before going to enter a University or other higher learning environment visit aceministries.co.za/HomeSchooling.aspx#.UECoFI6D3m4 today. Individuals and members of the press wishing to get more details about this press release will find contact information below.

Name: Susan Smith

Title: Public Relations

Company Name: Justin Harrison Marketing

Address: P. O Box 311, Mendham, NJ, USA, 07945

Phone: + 00 1 973 531 4982

Fax: + 00 1 973 543 5683

Email: pr@justinharrisonmarketing.com

Website: ACEMinistries.co.za/HomeSchooling.aspx#.UECoFI6D3m4

About justinharrisonmarketing

I am a college educated professional with a background in writing and editing. I am the writer and editor of a BPO business company. I have written and submitted thousands of articles.

Source: http://www.bestarticlepost.com/256017/accredited-christian-education-launches-gap-year-home-schooling-website?utm_source=rss&utm_medium=rss&utm_campaign=accredited-christian-education-launches-gap-year-home-schooling-website

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Dramatic Drop In Teen Pregnancy Really a Technology Tipping ...

By now many Americans have read the basics: 9000 St. Louis women are offered their choice of contraceptives for free. Two years later, the teen pregnancy rate is at 6 per 1000 instead of the country average of 34. The abortion rate is 4.4 to 7.5 per 1000, less than half the rate of other St. Louis women. The researchers?whooping like miners who have just struck the public health mother lode?go national with their story.

But the real story is even bigger. What got triggered when 9000 women were offered free birth control was a technology shift in a microcosm. When presented with comprehensive information and a buffet of no-cost options, a majority of the study?s participants, almost 75%, shifted from 1960?s contraceptive technologies to state-of-the-art long acting reversible contraceptives known in the industry as LARCs. And they liked them!

It was a perfect example of how private philanthropy combined with government action can seed a market for new technologies that benefit the public at large. The benefits accrue both to taxpayers, who see their joint investment produce dividends in public wellbeing, and to risk-taking innovative businesses that serve the public interest.

The most widely used contraceptive in the U.S. is the Pill, released almost half a century ago and refined in intervening years to reduce the hormone load and side effects. The Pill has been a game changer, but it is far from perfect, especially from a human factors standpoint. Very few human beings are able to take a daily medication with perfect consistency, and that fact alone largely accounts for an annual pregnancy rate of 1 in 12 for women on the Pill. (For couples using condoms, the rate is 1 in 8. With no contraception it is over 8 in 10.)

The limitations of the Pill were recognized almost immediately, but early stage contraceptive research is a risky, low-return endeavor, not very interesting to most pharmaceutical companies that have stockholders to please. The gap was filled by, among others, the Population Council, a global not-for-profit that channels money into research around reproductive health technologies and programs. (Their latest contraceptive technology, now in clinical trials, is a ring that lasts a year and also protects against HIV.) In the 1970?s, the Pop Council pioneered two IUD?s, one copper and one hormonal, which they then licensed to pharmaceutical companies. These two went on to become the Paragard and Mirena, the only two IUD?s currently available on the U.S. market. In the 1980?s they developed the first widely adopted implant, now sold internationally (but not in the U.S.) as Jadelle.

In the real world, long acting reversible contraceptives have 1/10 to 1/50th the failure rate of Pills, and they are cheaper in the long run. But the upfront cost is substantial, as much as $1000 for the device and insertion. The result is that women who are living month to month often choose old technologies and then pay the price, and even middle class women with health insurance may balk at the lump sum. Taking the money out of the equation changes the bottom line.

America?s high rates of teen pregnancy and unintended pregnancy (and consequent abortion) have been attributed to a number of factors: Puritan sexual sensibilities that interfere with candid conversations about sexuality; a ?virginity myth? that inclines teens to prefer impulsive, unsafe sex over ?premeditated? sex; a wobbly ladder of opportunity combined with welfare incentives that make it more enticing for some young women to get pregnant than to pursue financial independence. All of these may be real, but it is striking that a simple shift in access to better technologies trumps them all, producing a teen pregnancy rate on par with that in Europe?s most thriving social democracies.

Why?

  1. Traditional contraceptives have a big gap between ?perfect use? and ?real world.? Short acting hormonal methods like pills and patches, and barrier methods like diaphragms and condoms all have major gaps between how well they work under ?perfect use? or laboratory conditions, and how well they work in the real world. For timing methods like Natural Family Planning, withdrawal, and abstinence the gap can be enormous, because they require a level of knowledge, self-awareness, control and communication that is beyond most people. By contrast, with a LARC, what you see is what you get. Once a LARC is in place, it works in the real world just like it works in the research.
  2. LARCS are better at blocking pregnancy.? If you keep in mind that 85 women out of 100 will get pregnant in a year of unprotected sex, the contraceptive effect of the Pill is dramatic. In a perfect world where pill-taking never got disrupted by bounced checks, marital disputes or forgetfulness only two women out of every hundred would get pregnant on the Pill. Not bad, unless you?re one of the two. Even so a well settled LARC leads to far fewer. It?s anywhere from 2/800 (copper IUD) to somewhere around 2/4000 (implant).
  3. Fewer side effects means higher continuation.? In the St. Louis study, 85 percent of the women who chose a LARC were still using it a year later, compared with about half of those who had chosen a short acting method like the Pill or ring or patch. Part of the difference may be the hassle factor, but also short acting methods like the Pill or ring or patch require a larger dose of hormone than an IUD. No contraceptive works the same for everyone, but on average a lower dose means fewer side effects. And fewer side effects means women are less likely to go through risky gaps when they are changing methods.
  4. LARCs toggle the fertility default. Imagine if the light switches in your house all turned themselves back on after a certain amount of time whether you wanted them on or not. That?s how fertility works. It turns on at adolescence and stays on for the next forty years whether a woman wants it on or not. During that time she may want to have one child or four or none. The rest of those forty years, some 400 reproductive cycles, she has to either switch it back off or avoid having a fertile egg come in contact with sperm. The Pill requires her to flip the switch off every day. A LARC means she can hit it as infrequently as once every twelve years ?and still flip it back on when she wants to have a child. In recent years, behavioral scientists have learned quite a bit about default effects?how much human behavior is driven, not by choice but by indecision or inattention or inconvenience or inertia or impulse. LARCs take these factors out of the equation for long periods of time, making pregnancy an active and more often mutual decision.

It all adds up to a technology leap that is huge, especially for people who are already up against the hard edges of life: teenage girls who haven?t quite figured out what they want for themselves, or how to say no; families that are struggling to make ends meet; fundamentalist women for whom either another baby or an abortion would feel like a nightmare; tired moms who just want to relax about sex, confident that intimacy won?t mean another 6000 diapers.

As an American, two of my cherished values are freedom and opportunity. As a woman, the ability to manage my fertility is fundamental to both, and I want that same ability for my two daughters and the other young women in my life. That?s why the St. Louis ?Obamacare Simulation? is such an exciting example of how philanthropy, government, and private enterprise can team up to trigger the technology tipping points that create my dream future. ?Philanthropists had seeded socially beneficial technologies. Corporations were eager to distribute them and reap a profit. And yet, without a publically funded program that lowered barriers, most women would have gone on using old technology at best. (Only five percent of contracepting women in the U.S. use some kind of LARC. Contrast that to over 25 percent in Norway.) Enter the third member of the team, government, and the equation changes. Radically.

Sometimes when I think about the Pill, I think about my old Apple IIc. It changed the way I operated, but I?m really, really glad people kept innovating. ?I?m glad that dreamers drove forward ideas that otherwise would have languished. I?m glad that government invested some of our pooled resources in building and regulating the internet. I?m glad that philanthropy and government made information technology available in public universities, schools, and community centers. I?m glad that the power of the market brought information to my fingertips. ?Technology change takes a village.

Seattle psychologist and writer. Author - Trusting Doubt and Deas and Other Imaginings. Founder - www.WisdomCommons.org.

Source: http://awaypoint.wordpress.com/2012/11/08/dramatic-drop-in-teen-pregnancy-really-a-technology-tipping-point/

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Friday, November 9, 2012

Colts strong start makes playoffs real possibility

INDIANAPOLIS (AP) ? The Indianapolis Colts are concerned about the hits rookie quarterback Andrew Luck has been taken, calling some of them cheap shots.

One day after the Colts won their second straight road game, 27-10 at Jacksonville, interim coach Bruce Arians described some of the hits that way and urged his quarterback to protect himself. Arians also asked for officials to keep a watchful eye on his star QB.

"I can't say they are purposefully (hitting Luck), but there sure are a lot of them happening," Arians said when asked to elaborate on the shots on Luck. "You put yourself in harm's way out there. He's done a good job of sliding and hopefully the referees will do a good job of protecting him when he does slide."

Luck has done just about everything Indianapolis asked this season. He's won six games, accounted for 13 touchdowns, reduced his rate of interceptions and is on pace for a record-breaking season. He'll need to do one more thing to keep the surprising Colts in the playoff hunt: stay healthy.

Luck has been able to slip tackles and slither his way through oncoming pass rushers all season. He's already run for 159 yards, ranking among the league's top rushing quarterbacks. His two scoring runs Thursday gave him five this season, breaking the franchise record set by Bert Jones and matched twice by Peyton Manning.

Add that to his passing totals ? 208 completions in 362 attempts for 2,631 yards with 10 touchdowns and nine interceptions ? and it's easy to understand why Luck has the whole league debating whether Indianapolis can make an astounding run into the playoffs.

Losing Luck would change everything.

He spent much of Thursday night's game under duress and twice gained 15 yards after the Jags (1-8) were called for illegal hits.

One interception was erased in the second quarter when Jacksonville defensive end Andre Branch hit Luck helmet to helmet. The two-time Heisman Trophy runner-up took advantage of the second chance by leading the Colts to their first touchdown of the night ? a 5-yard TD run on a bootleg that was intended to be a pass.

Luck scored again when he powered in from 1 yard on fourth-and-goal, a play on which he nearly lost control of the ball. Jags coach Mike Mularkey lost control of his temper, drawing a 15-yard penalty for unsportsmanlike conduct.

But the play that really bothered Arians came in the fourth quarter when Dawan Landry hit the sliding Luck high after a 9-yard run for a first down. It appeared Landry also hit Luck in the head, though the replay seemed to show Luck was hit in the right shoulder.

After a timeout, Luck and Landry shook hands.

"It was a little bootleg play with four guys flooding the zones. He kept the ball up, kept the ball up and as big and strong as he is, once he got the 1-yard line, he was going to score," Arians said when asked about the first TD run. "Same with the late one where he got cheap-shotted."

Colts players are off until Monday and were not available for comment.

Protecting gifted running quarterbacks has long been a concern in the NFL.

Eagles coach Andy Reid has suggested the last two years that officials allowed his quarterback, Michael Vick, to take more dangerous hits ? hits that could have drawn penalties with less mobile quarterbacks.

The Colts, of course, would put Luck under armed guard on the football field if they could. Instead, all Arians really can do is urge Luck to slide more often and avoid putting himself in more danger by making tackles.

After throwing an interception late in the first half, when his arm was hit, the disgusted quarterback sprinted up the field and threw his shoulder into the lower body of Landry, who lateraled the ball to Chris Prosinski. Arians tapped Luck on the helmet when he got to the sideline.

On Friday, the rookie got advice from all corners.

ESPN analyst Bill Polian, the former Colts vice chairman, said he wouldn't want his quarterback making those kinds of tackles. Former Colts backup Jim Sorgi told a local radio station he probably would have done the same thing, though having quarterbacks backing up 10 to 15 yards and only making tackles on a touchdown-saving play wasn't not unusual in the NFL.

Arians didn't seem to have a problem with the tackle itself. He just wants his quarterback protecting himself then, too.

"No right shoulder tackles," Arians said, drawing laughter. "And don't get in a reason to have to tackle."

___

Online: http://pro32.ap.org/poll and http://twitter.com/AP_NFL

Source: http://news.yahoo.com/colts-strong-start-makes-playoffs-real-possibility-235856309--nfl.html

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Cops seize P2.7M worth of games ? Nation ? News | Philippine ...

[unable to retrieve full-text content]A videogame publisher said that it is merely protecting the rights of the local gaming community when it filed a complaint before police which resulted in the seizure of P2.7 million worth of smuggled personal computer ...

Source: http://www.philstar.com/Article.aspx?articleId=868427&publicationSubCategoryId=200

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Child rapes, killings terrify parents in Iraq

This undated photo released by the family shows four-year old Banin Haider, one of two girls brutally raped and killed in a span of less than two months this year. The crimes were particularly brutal, even by the standards of a country where insurgents can still kill dozens in single day: Two young girls kidnapped, repeatedly raped and killed with blows to the head in Iraq's southern Basra province. (AP Photo/Family Photo)

This undated photo released by the family shows four-year old Banin Haider, one of two girls brutally raped and killed in a span of less than two months this year. The crimes were particularly brutal, even by the standards of a country where insurgents can still kill dozens in single day: Two young girls kidnapped, repeatedly raped and killed with blows to the head in Iraq's southern Basra province. (AP Photo/Family Photo)

This undated photo released by the family shows five-year old Abeer Ali, one of two girls brutally raped and killed in a span of less than two months this year. The crimes were particularly brutal, even by the standards of a country where insurgents can still kill dozens in single day: Two young girls kidnapped, repeatedly raped and killed with blows to the head in Iraq's southern Basra province. (AP Photo/Family Photo)

This combination of two undated family photos photos shows four-year old Banin Haider, left, and five-year old Abeer Ali, right, who were brutally raped and killed in a span of less than two months this year. The crimes were particularly brutal, even by the standards of a country where insurgents can still kill dozens in single day: Two young girls kidnapped, repeatedly raped and killed with blows to the head in Iraq's southern Basra province. (AP Photo/Family Photo)

This undated photo released by security officials shows convicted rapist and murderer, Akram al-Mayahi, makes his confessions to raping and killing four-year old Banin Haider, to a judge at the interrogation room in courts complex in Basra 340 miles (550 kilometers) southeast of Baghdad, Iraq. The crimes were particularly brutal, even by the standards of a country where insurgents can still kill dozens in single day: Two young girls kidnapped, repeatedly raped and killed with blows to the head in Iraq's southern Basra province. (AP Photo)

(AP) ? The brutal crimes struck a nerve, even in a country that has seen a horrific amount of bloodshed in the past decade: Young Iraqi girls kidnapped, repeatedly raped and then bludgeoned to death in two separate incidents near the southern city of Basra.

Despite a conviction in one case, a handful of arrests in the other and beefed up police patrols in the city, families in Basra remain on edge following the murders of 4-year-old Banin Haider and 5-year-old Abeer Ali in a span of less than two months.

Now, many parents in and around the city won't let their children go to school alone or even play outside after class is out, fearing their daughters, too, could be snatched off the streets, sexually abused and murdered. Others are making plans to leave Basra altogether, saying they have lost confidence in the security forces' ability to keep children safe.

"These inhuman crimes make me think of the safety of my children," said Hazim Sharif, 38, a government employee and father of four. "I do not trust the security forces any more. I have to protect my family by myself."

To many in Iraq, the murders mark a new, more menacing type of violence than the country has previously encountered ? at least in public.

Basra, Iraq's second-largest city, is considerably safer than Baghdad, and the recent attacks are seen as a particularly dark spot on an otherwise relatively quiet and stable province. The city of about 1 million and its surrounding province, which goes by the same name, is Iraq's main oil industry hub. The region is generally poorer and shabbier than the capital, but it is slowly beginning to flourish as international companies move in, attracted by the region's lucrative oil fields.

Basra police chief Maj. Gen. Faisal al-Ibadi and the head of the security committee in nearby Zubair, Mahdi Rikan, provided detailed accounts of the two cases to The Associated Press.

Banin was kidnapped Aug. 16 in Zubair, a rundown town just outside the city of Basra. Her family, from the nearby province of Dhi Qar, had come to town to visit relatives.

Police later found her body in a derelict area with her hands and legs bound. She was raped multiple times, and her head was smashed by what was believed to be a large brick, according to authorities.

An off-duty soldier assigned to a nearby army base, Akram al-Mayahi, was arrested in connection with the Banin's murder. He was found guilty on Oct. 22 and sentenced to death for abusing and killing the girl, said judge Jassim al-Moussawi, the spokesman for the Basra Federal Appeals Court.

Banin's family wants al-Mayahi to be executed publically at the scene of the crime as a deterrent, al-Ibadi said. The sentence has yet to be carried out.

The other young girl, Abeer, also came from Dhi Qar province, a relatively poor part of Iraq that many residents travel from in search of work, often for weeks at a time. She was abducted Oct. 11 while her family attended a wedding not far from the scene of Banin's murder.

Her body was found 12 hours later in an empty lot, bearing similar signs of trauma to the previous victim, though Abeer was also strangled with a shoelace, officials said.

Authorities later determined that the suspected kidnapper phoned nine friends and invited them to take part in the rape. So far, eight people have been arrested and have confessed. The case has yet to go to trial because the investigation is still under way. Authorities believe the soldier convicted in Banin's killing is not connected to Abeer's murder.

"I cannot rest or sleep while these criminals are still eating, drinking and sleeping in prison. They should be executed immediately," said Abeer's father, Ali Abid, a 30-year-old construction worker and father of four other daughters. "Iraq has become like a jungle where monsters maul the bodies of the poor people."

Reports of the two cases have sent a wave of fear through the streets of Basra.

Firas Khudier, 42, a businessman in Zubair, stopped sending his daughter Shahad to kindergarten out of fear she could be abducted. In the meantime, he has hired a taxi driven by a trusted relative to take his two older children to school even though it is nearby.

Sharif, a father of four, said he and his wife have begun escorting their children to school and back, and are keeping a closer eye on them even when they play just outside the house. Most parents in Basra are now doing the same, he added.

"They keep ... insisting on going out to play with their friends, but we have to remind them of the horrific story of the two poor girls," Sharif said.

In an attempt to calm public opinion, security forces have started deploying more police patrols, particularly near schools.

Some officials blame a rise in drug use for the crimes. Iraq's Interior Ministry recently cited the cases in calling on Iraqis to support an anti-narcotics campaign. Al-Ibadi said all of those arrested in the two cases are addicts who were under the influence at the time of the crimes.

Fawzia A. al-Attia, a sociologist at Baghdad University, said Iraq's decades of war and economic hardship also likely played a role.

"All these woes changed the social value system, weakened the role of the family and negatively influenced personality development," she said. "Young people in particular have started to feel the emptiness and boredom of unemployment, and (are increasingly disappointed) with religious and political institutions."

Many Basra residents see the focus on drugs as misplaced. They instead criticize Iraq's government and security forces for failing to provide adequate security.

Abid said blaming his daughter's killers' actions on drugs is just a way for the authorities to justify poor policing, saying that all the security forces care "about is the salary they get at the end of the month."

___

Juhi reported from Baghdad.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-11-09-Iraq-Child%20Murders/id-72f7be3588994120875730debbac1b7a

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Will 'Skyfall' Take Over the Box Office?

From Skyfall to Wreck-It Ralph, get the scoop on what's playing in theaters!

Source: http://www.ivillage.com/movie-reviews-what-see-weekend/1-b-415949?dst=iv%3AiVillage%3Amovie-reviews-what-see-weekend-415949

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Thursday, November 8, 2012

3 Online Marketing Tips from a Traveling Entrepreneur | Small ...

Posted on 08. Nov, 2012 by Betsy Talbot in Blog, content marketing, Entrepreneurship, Featured, Small Business Internet Marketing, Small Business Marketing

Image of Vintage Map of Denmark

When we last traveled together, we learned a few things about business from Asian food carts, ancient ruins in Peru, and Chinese dumpling shops.

You picked up handy souvenirs for your business like getting started as soon as possible, creating a catalog, and getting personal with your customers.

On today?s tour, we?ll be visiting the remote outpost of Siberia, stylish apartments in Denmark, and discover why you can find an Irish pub in every city in the world.

For those of you new to our 3-part tour, my name is Betsy Talbot, and in 2010 my husband Warren and I left the US for an open-ended trip around the world.

As we?ve simultaneously traveled and published and promoted our books, we?ve learned invaluable marketing lessons from some unlikely sources and today we?re sharing three more of those with you.

Got your walking shoes on?

The tour starts now.

Neutralize stereotypes

Siberia is an isolated place. It takes 48 hours to get there by train from Ulan Bator, Mongolia, in itself not an easy place to get to. It is truly the middle of nowhere, earning its rightful place in every joke about about remote destinations.

But once you finally get there, you?ll be surprised to find groves of birch trees and wildflowers wherever you look, one of world?s largest freshwater lakes, and clean, well-constructed cities with skinny-jeaned hipsters sharing the broad sidewalks with traditional babushkas in headscarves. The middle of nowhere is a surprisingly modern and colorful place.

You know what else you?ll find? Blazing fast Internet.

We were so surprised by this fact that we asked a US friend if it was the new norm and we had just missed it by traveling in remote areas for so long. She was as surprised at our speeds as we were, and we marveled at how such an isolated place could be so ?ber-connected.

When I think about Siberia now, I think of bright colors, crisp, cold tap water from Lake Baikal and screaming fast Internet, 3 things I would not have associated with it before. Had I known Siberia was so connected, I might not have waited so long to visit.

Your potential customers may harbor similar incorrect stereotypes about your business. ?They dismiss your products and services as an option for them because they have outdated or false information.

It?s up to you to correct this.

  • Surprise people with a reality check. Your business may catch a lot of unfair heat due to outdated media portrayals, such as ambulance-chasing lawyers, slimy used-car salespeople, or even money-grubbing Internet marketers. (And yes, if you sell a product, idea, or service online, you are an Internet marketer.) Proudly proclaim what you do and just why you were drawn to it in the first place.
  • Turn your quirks into talking points. Your business may not get fully colored by these false perceptions, but you may be battling the stereotypes that go with your age, sex, or geographic location. Instead of trying to ignore it, speak up and tell people why they should work with a female auto parts store owner, a 25-year-old life coach, or a filmmaker in Siberia.
  • Challenge your own stereotypes about your audience. Do you know why they buy from you? Why they don?t buy from you? We often think we do, but we neglect to do the one thing that would give us the answer: asking. Bust the stereotypes you have of your customers by emailing or phoning a few and simply asking them what they like about your offers and what?s missing for them. Gain fresh understanding and build a whole new product at the same time.

Case Study: Copyblogger?s Internet Marketing for Smart People?de-sleazes the maligned art of selling online. For those who want to sell something online but not be that guy, this is a powerful and common-sense approach, and this is how they appeal to their market.

Provide unexpected delights

When we reached Copenhagen, Denmark, we were on the next-to-last leg of our 6-month journey from Thailand to Portugal. It had been an 11-hour train travel day, and we were looking forward to a couple of days of downtime before boarding the ship that would stop at our official end-point of Lisbon, Portugal.

As we did in many locations in Russia and Europe, we booked an apartment through a service for our short stay. Many times this option is cheaper and more comfortable than a hostel or small hotel, and it allows us to ?live like a local.? We exchanged emails with Martin, the apartment owner, and he said he would meet us at the train station to take us there. We were a bit surprised since no apartment owner had ever offered to do this before.

Along the way, he told us bits about the history and geography of Copenhagen and suggested things to do during our short stay. He pointed out landmarks that would make it easy for us to orient ourselves, and he told us how to work the bus and metro systems.

He pointed out the closest grocery store and bakery for our shopping. Once there, he offered us coffee or beer to drink and showed us the breakfast supplies he had stocked in the refrigerator for us.

We were not expecting this level of hospitality in a short-term rental, and we were blown away by Martin?s attention to detail.??As long-term travelers, we are heavy users of this kind of rental service, and we have never had such a welcoming experience with a host.

These rentals thrive on positive reviews, and visitors to major cities like Copenhagen have dozens of apartments from which to choose. Martin has invested very little time and money to make sure his reviews are always terrific, which is why his apartment is almost always rented.

Small, unexpected delights do not have to cost you a lot of time or money, but they will pay big rewards in loyalty and referrals from your clients. For instance, here I am writing a post about Martin to thousands of international readers who might just rent from him some day.

  • Put yourself in your customer?s shoes. What would make the use of your product or service more pleasant for them? A small touch like a card, a followup email, or an unexpected article on a related subject can bring a happy customer to loyal fan status.
  • Overcome any objections to your service or product before they have a chance to be voiced. Martin knew his apartment was a bit hard to find at night from the train station, so he took us himself. He neutralized a possible negative in a customer review (critical for his future sales).
  • Show customers how to best enjoy your product or service. Martin helped us enjoy our time better in Copenhagen by explaining the bus and metro system, highlighting Danish foods we should try, and recommending sights for our limited time frame?. He?s selling more than a bed for a night, and he knows it. You are also selling more than just your product or service. You are selling an experience.

Case Study:?When we published our last book, Strip Off Your Fear: Slip Into Something More Confident, we included a book club party planner?with?a suggested menu, a playlist on iTunes, and a custom cocktail recipe designed by a friend. The topic of worrying about what other people think is important, but it doesn?t mean it has to be dull.

Keep it familiar

It doesn?t matter where you travel in this world, you can almost always find these 3 things: Kit-Kat bars, orange soda, and an Irish pub. It?s a little bit of comfort to see this trusty trio in a far-flung destination, and more often than not you?ll also find plenty of Western ?traveler-friendly? restaurants.

These restaurants always sell pizza, spaghetti, hamburgers, and coffee. In areas heavily visited by Aussies, you?ll also find vegemite and marmite on the menu. The Brits get their gin & tonics plus proper English breakfast tea. Shops catering to the French will always have bread and imported cheese, and of course the Belgians and Germans get their beers from home. I?ve read that there are more Irish living outside of Ireland than in it, so that explains the abundance of Irish pubs in the world.

You?ll see signs out front of these shops like ?We speak English? to call out to passing travelers. These places are always busy, even when there are better and cheaper food options from local merchants. The food often isn?t even that good in comparison to home (try getting a delicious hamburger in a country that doesn?t eat much bread or beef), but it doesn?t stop travelers from stopping in.

Whether they?ve been gone for a week or a year, these foreigners just want a taste of home, a reminder of where they came from, and something easy in a land that is sometimes complicated for them.

If your type of business is complicated or unusual to a segment of your market, making it familiar using their language and customs or showing you understand their needs will go a long way in recruiting new business.

  • Use case studies or testimonials to show customers how your product or service has worked for other people just like them. When they see another mother, writer, salesman, traveler, or homeowner using your product successfully, they can envision themselves using it, too.
  • Call out to your less savvy customers so they know you understand them. Dali SEO Company?promises ?SEO so easy your mother could do it.? The thought of learning SEO can be daunting for a solo entrepreneur already overloaded with work, but since we all think we?re more Internet-savvy than our moms this is a powerful line.
  • Sell the end result, not the product. A grandmother who has always talked to her grandkids via phone won?t necessarily see the benefit of Skype until she realizes she can see them as they talk. She may not care about the technology, but she does care about seeing her grandkids as they grow up, especially if she lives far away. Make your product or service relatable to your customer?s existing lifestyle.

Case Study:?PEMCO Insurance in Seattle, Washington has a funny campaign called, We?re a Lot Like You (A Little Different). It highlights the quirky people in the Pacific Northwest, like Sandals and Socks Guy, Accidental Tech Millionaire, and Relentless Recycler. The ads are funny, and they inspire Pacific Northwesterners to choose a local company for their insurance needs rather than a national one.

Taking your souvenirs home

This concludes today?s tour. In summary, your souvenirs include:

  • A used train ticket to Siberia to prove to everyone you?ve actually been to the middle of nowhere (and a reminder to counter the stereotypes in your own business)
  • A delicious slice of Danish bread to inspire unexpected delights for your own customers
  • A Kit-Kat bar to recall the need to make your offerings familiar to the visitors who come to your site

When you get back home, you can use this trio of reminders to bash stereotypes in your business, add unexpected perks to people who do business with you, and instantly communicate with visitors who don?t necessarily speak your business language.

Remember, no matter where you travel, even if it is just to your local bakery to buy a Danish for breakfast, there are business lessons all around. Learn to view the world like a traveler and you?ll pick up every one.

About the Author: Betsy Talbot and her husband Warren provide realistic advice for unrealistic dreamers every week at Married with Luggage. They?ve been traveling the world since 2010 and have no plans to settle down.?Find out how to harness your own big dream ? mentally, socially, and financially ? in their how-to guide, Dream Save Do.

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Tags: Small Business Internet Marketing

Source: http://www.frontlinemarketingsystems.com/blog/small-business-marketing/3-online-marketing-tips-from-a-traveling-entrepreneur/

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